Perfume: gimmick or innovation? And at what price?

A closeted skeleton in the cupboard of perfume business world is price. Actual retail price. And the relevance that it has to the spectrum of factors that determine it.Of course perfume creation entails many things to consider: costly and not so costly raw materials, perfumer outsourcing (the houses that produce scents use perfumers who invariably work for one of the Big Companies: IFF, Givaudan