This week's releases and launches: TRESemmé , Lancome, Avon

TRESemmé Launches Keratin Smooth range for 

professional salon smooth hair at home 

Play It Straight With New Tresemmé Keratin Smooth

Get Professional Salon Smooth Hair At Home

From its origins in salons back in 1974, TRESemmé has always been driven by a simple truth; every woman deserves to look fabulous, like she may have just stepped out of a salon. Used by top hair stylists all over the world, TRESemmé is dedicated to creating salon-inspired, products to help women create their own style and get salon like gorgeous hair at home.

In India, regardless of their hair type, women may often experience frizzy hair. While most women think that hair frizz only happens to those with naturally wavy or curly hair, the fact remains that frizz is caused by moisture-zapped tresses, and can affect any hair type. When hair is straight the cuticle lies flat; however hair experiences frizz when the outer cuticle lifts up, looking like a shingled roof. Natural Keratin protein moisturizes and rejuvenates hair making it more manageable and less frizzy.

TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home. Especially designed for women seeking healthy looking hair and a sleek and shiny style, new TRESemmé Keratin Smooth transforms your hair to be smoother and easier to style. Infused with Keratin it rescues hair from the brink of unruly despair. Containing lower sulphates compared to other TRESemmé products, TRESemmé Keratin Smooth Shampoo leaves hair clean, shiny and manageable. The TRESemmé Keratin Smooth Conditioner helps nourish each strand to leave hair gorgeously straighter and shinier than before. In comparison to other non-conditioning shampoos, TRESemmé Keratin Smooth controls frizz for up to 48 hours and transform hair to be shinier and more manageable.

Diana Penty at the Launch of new TRESemmé Keratin Smooth range

Diana Penty, Mr. Srinandan Sundaram, Rashmi Dharmadhikari at the launch of new TRESemmé Keratin Smooth Launch

As the brand ambassador of TRESemmé, acclaimed model turned actor Diana Penty shared how TRESemmé Keratin Smooth is the perfect hair solution for her. 

“When I was approached by TRESemmé to partner with the brand, I was sure that I would only endorse TRESemmé if I was convinced - The brand now has a new addition to its long list of fans! For me, the TRESemmé Keratin Smooth range worked perfectly. I love my straight hair; and therefore frizz can be an absolute nightmare.  TRESemmé Keratin Smooth is a quick and easy solution to achieving salon gorgeous hair no matter your hair type."

Speaking at the launch of TRESemmé Keratin Smooth, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said 

“TRESemmé recognizes the intrinsic aspiration of Indian women to have salon like smooth and manageable hair. TRESemmé is dedicated to address the growing consumer need and bring professional salon like transformation for women at home. Since its launch in India, TRESemmé products have been consistently well received and have successfully carved a niche in the market with its cutting edge salon innovations.”

TRESemmé Keratin Smooth Shampoo:

• Keratin Smooth Shampoo, 100ml Rs.80/-

• Keratin Smooth Shampoo, 225ml Rs.160/-

• Keratin Smooth Shampoo, 600ml Rs.325/-

TRESemmé Keratin Smooth Conditioner:

• Keratin Smooth Conditioner, 100ml Rs.80/-

• Keratin Smooth Conditioner, 225ml Rs.160/-

========================================================================

Lancôme unveils Absolue Precious Essence Sublime Regenerating Oleo-Serum

Synonymous with innovation, Lancôme has introduced a new serum which is designed to meet the needs of women and fight signs of ageing. The Absolue Precious Essence Sublime Regenerating Oleo Serum combines the unique properties of Lemon essential oil, Babassu oils and Camellia along with the regenerating power of Pro-Xylane™ to enhance the beauty of the skin all day long. With an alliance of Oleo technology and Lancôme’s science of regeneration, the serum has been designed to help reinforce the substance of the skin. 

Rich in essential fatty acids, whose structure is similar to that of the skin’s own lipids, the oils improve the epidermal lipid structure and thus reinforce the skin’s barrier. It comprises of a hybrid texture – part oil, part serum, which is revealed in three stages. First, the delicious sensation of the oils to the touch. Then the finesse of a serum on application and finally a delicate and nourishing veil that lightly enfolds the skin giving it a visible glow. From the very first application, the skin appears more toned and radiant displaying the first signs of regeneration. After continuous usage the skin feels more comfortable, elastic and re-plumbed defying the effects of ageing and fatigue.  

Absolue Precious Essence Sublime Regenerating Oleo-Serum’s invigorating yet soothing fragrance combines top notes of cardamom, mandarin and bergamot with the iconic Lancôme Rose Heart. The base notes of cedar, musk and iris round out this elegant composition, which reflects Lancôme’s rich heritage as a “Perfumer”.

The serum’s regenerating power is presented in a precious jewel-box with a transparent lid set off with gold and engraved with Lancôme’s iconic Rose: gold and rose, the new striking and unmistakably feminine aesthetic signature of the Absolue Collection.

Available at Lancome boutiques nationwide 

Price: Rs.10,000/- for 30 ml

========================================================================

Avon launches Solutions Sun

This Summer Soak Up The Sun With Avon’S Solutions Sun

Now zero worry about sun damage!

Be sun safe this summer, with a complete solution for your skin! AVON introduces Solutions Sun UV Protective Lotion SPF 40 PA+++, a super sunscreen.

This summer, step out in the sun with Avon Solutions Sun without worrying about dark, dull and dehydrated skin. Offering up to 97% protection against UVA & UVB rays for ten hours, Avon Solutions Sun with its PA+++ formula prevents premature skin ageing caused by sun.

This lightweight sunscreen strengthens the skin’s fundamental defense power against the sun and environmental stressors and helps improve skin’s protection against damage. Designed specifically for sun sensitive skin, AVON Solutions Sun is formulated with Aloe Vera gel and lecithin which delicately coats the skin to lock in moisture, preventing further dehydration.

This oil-free formula is waterproof, sweat proof and leaves no greasy after feel. AVON Solutions Sun ensures all around protection which is effective when you are hitting the beach or working up a sweat!

PRICE: Rs. 499 for 75g

WHERE TO BUY: Available exclusively through your personal Avon Representatives. To locate an Avon Representative call on 1860-500-2866.

Click on the title above to read the full article.